Twirl UK Mission Statement:

Twirl Radio UK is an inclusive, music-led service primarily, though not exclusively, for 30-50 year-olds living in Tyne and Wear. There is a wealth of local talent waiting to be recognized. It will make live recordings at local events and broadcast the work of such over the internet through its website and third-party channels. Artists appearing on the shows will be keen to gain publicity and help promote the station.

Vision: Leveraging the power of the internet in conjunction with this will lead to a wider audience. Initially, it will be funded on a small scale by the owner. Once internet presence is established and audience grows, expansion and funding will be possible exponentially through advertizing.

Goal: To make a profit after 3 years.